‘Sanjanani 2017’ – Communication & Public Relations Festival organized by the Department of Mass Communication under the theme “for a better Media & Human Relations” was successfully held on the 22nd, 23rd and 24th of November 2017 at the University premises. Even though the event was held so far as a Media Festival, the Students of Mass Communication together with the students of Public Relations & Media Management changed the path and organized the first-ever Communication & Public Relations festival this year.
The inaugural ceremony was held on the 22nd of November under the patronage of Prof. D.M. Semasinghe, Vice-Chancellor of the University and Prof. Lakshman Senevirathne, Deputy Vice-Chancellor. The event was also graced by Prof. A.H.M.H. Abayarathne, Dean of the Faculty of Social Sciences, Prof. Patrick Ratnayake, Dean of the Faculty of Humanities, Ven. Dr. Kapugollawe Anandakiththi Thero, Chief Student Counsellor, Ven. Dr. Dodamkumbure Dhammadassi Thero, Director of the Interfaculty Centre for Coordinating the Modular System (ICCMS), Cadre Chair of Medical Micro Biology & Chairman of Research Council Senior Prof. N.P Sunil Chandra, Senior Lecturer Aruna Lokuliyana, Head of the Department of Mass Communication, academic staff of the University and many Undergraduates.
Concurrently, the veteran personalities in the field of Communication & Public Relations were presented with felicitation awards. Accordingly, Prof. Chandrasiri Palliyaguru, former Head of the Department of Mass Communication, Mr. Rohana Beddge, Veteran Musician as well as Mrs. Sybil Wettasinghe, Veteran children’s author and illustrator were felicitated by ‘Sanjanani Excellence Awards’ (Harasara Awards). While delivering the keynote address of the event, Prof. Rohana Lakshman Piyadasa, Director of the Communication & Media Unit, explained about the three honored veterans and their eminent service to the field of Communication & Public Relations.
The ‘exhibition village’ (Gammedda) was another highlight of Sanjanani 2017. It was a re-creation of a traditional village. During the first two days of Sanjanani 2017, studios of Gammedda were reserved for undergraduates of other academic departments and outside the university, both public and private sector institutions.
The ‘Baiscope Evening’ (Baiscope Hendewa) was a stage performance featuring the musicals of the Sinhala cinema. The undergraduates examined the special performances of Sinhala cinema in both dancing and acting, and practically performed them on the stage. Veteran actress Ms. Dulika Marapana and several veterans of the cinema participated in the event.
Parallel to ‘Sanjanani 2017’, a workshop aimed at the schoolchildren who study Communication & Media Studies in the school was held. More than 500 schoolchildren from all over the country participated in the workshop. At the end of the workshop, certificates were awarded to all the schoolchildren who participated. Moreover, an announcing competition was also conducted targeting the schoolchildren.
The ‘Short Stamp’, a Short Film Competition was held to coincide with ‘Sanjanani 2017’ where the short films and documentaries were appreciated with the ‘Short Stamp Film Award’. The Competition was held in two categories: the University Category and the Open Category. The Best Short Film Award of the University category was won by Mr. Dhananjaya Bandara for ‘Song of the Innocent’ while the award for the Best documentary in the University Category was won by Mr. J.K.C.N. Jayewardene for “Poojemi Buddhan”. According to the judge panel’s recommendations, neither a short film (open category) nor a documentary (open category) were eligible to be awarded as the best short film (open category) and the best documentary film (open category). The last stage of ‘Sanjanani 2017’ was ‘Ape Hendewa’ concert. The folk dances, music performances of the undergraduates made the event more colorful.
A large number of undergraduates of other universities and journalists participated in this Communication and Public Relations festival which lasted for three days. Finally, the Department of Mass Communication successfully completed ‘Sanjanani 2017’.