Marketing and Business Strategy

• Jayakumar, A. & Sathiya, N., “A Study on Customer Relationship Management Practices in Banking Sector- With Special Reference to Salem District, Tamil Nadu, India”



• Mishra, H.G. & Singh, S., “Explore the Change of Eating Habits Due To Television Commercial and Directly Effect on Obesity of Teenager of Jammu”



• Wijesinghe, J.C. & Chen, J., “Environmental Marketing as a Tool of Competitive Advantage: A Study Based on Organic Food in China”.



• Karunaratna, A.C. & Wijesundara, T.R., “Are Loyalty Programmes Really Worth in the Mobile Phones Services Industry?”
  



• Fernando, I.N. & Long, W., “Role of a “Global Strategy” on Long Term Success of Business: a Literature Review Based on Organizational Strategy”



• Bambale, A.J., “Understanding Significant Relationships between Organizational Citizenship Behavior (OCB) and Marketing Function”



• Dhanushanthini, Y., “Perception of Relationship Marketing Orientation among Customers -Special Reference to Licensed Commercial Banks in Sri Lankan Context”



• Wijesundara, C.B., “Infant Formula Promotion and Infant Feeding Practices”
  



• Vaikunthavasan, S., “The Impact of Customer Perceived Value on Customer Satisfaction: An Empirical Study in Bank of Ceylon”